Our Promise

At fee G we are aware that times are changing and as the world wakes up to the importance of preserving our planet and taking care of everything that lives on it, we understand as a business we have a duty of care. We believe that the clothes you wear can make the difference between a good and a bad day but that can’t be to the detriment of our beautiful earth.

We believe fashion should feel good and that looking good shouldn’t be complicated.

Luxury can be affordable and little details make all the difference.

The experience of fee G and DAY x fee G goes beyond the garment and we want to bring you on that journey with us.


At fee G we’re committed to being a responsible fashion brand and strive to do more to achieve this with every collection. Our design teams work hard to source sustainable fabrics, for example, our ethically-sourced silk and organic cotton.

Our fabrics, components, and trims are carefully selected using the best fabric mills in Europe.

We work with sustainable garment manufacturing factories to consciously create keep-forever pieces that won’t end up in landfills and cause harm to our planet.

We regularly visit these family-owned factories in Europe, which allows us to closely monitor how our garments are produced and their quality. We are constantly learning and improving our methods, always moving towards a goal of a more sustainable company.