Meet Fiona Heaney
Fiona Heaney is an award-winning fashion designer with a vision to create beautiful, distinctive garments for the boutique market — pieces that women can wear, enjoy, and treasure.
Celebrated for her love of colour and bold prints, Fiona brings a signature vibrancy and femininity to every collection. Her designs often feature intricate embroidery and embellishment, reflecting her passion for detail and craftsmanship.
Each piece is designed in Fiona’s Dublin studio, where she and her team carefully oversee every stage of development. The result is a collection of timeless, high-quality garments — expertly crafted and made to be worn and loved for years to come.
At fee G we want to empower and inspire a confident femininity for the wearer, feeling their very best.
“I design for women who trust their instincts — who live with confidence and creativity. She books the trip, makes the move, takes the chance, and chooses her clothes the same way — she simply knows when it feels right.”
— Fiona Heaney
“Over the years, my designs have grown into a collection of timeless pieces for women who love colour, creativity, and effortless style. From vibrant prints to soft knits and versatile dresses that travel beautifully from city streets to seaside escapes, each piece is designed with intention and a love for the details that make it special.
Like a favourite fragrance, every garment comes to life in its own way with the woman who wears it. Designing these collections has been one of my greatest joys — and my hope is that this sense of joy and freedom is felt in every stitch.”
Awards
The Boutique Star Awards
Fiona Heaney – Fee G wins fashion brand of the year in London.
The VIP Power of Womens Awards sponsored by Eir
Fiona Heaney – Fee G wins Fashion & Retail award. Nominees come together for an exclusive lunch in Dublin’s Anantara The Marker Hotel.
DRAPERS Womenswear brand of the Year
“Judges were impressed with this brand’s “excellent stockists, great socials and celebrity connections. They also rated the “great designs”, sustainability credentials, low return rates, steady price points, customer service and “seriously pretty photography”. Drapers
Creative Image Business Women of The Year
Fiona was delighted to receive the highly coveted Creative Image Business Women of The Year award, in November 2018. A broad category of interior jewellery, fashion designers and animators Fiona was crowned overall winner.
“I am thrilled with the recognition as Image Creative Business Women of the year. The fashion industry is extremely challenging & ever changing and we (at fee G) deliver a new collection every season. The collection has evolved and grown over time and our customer base has grown with it. This award will bring us more brand recognition and I am really proud to receive it.”