Fiona Heaney

Fiona Heaney is an award winning fashion designer. Fiona had a vision to create beautiful garments for the boutique market for women to wear and enjoy. She has a love of colour and bold print which is evident in the collection. Fiona loves to uses embroidery and embellishment her designs and every piece of the collection is designed in her Dublin studio. Each piece is beautifully made applying expert craftsmanship, overseen by Fiona and her team, delivering quality pieces that you’ll wear over and over again.

The fee G collections have a distinct handwriting that combines Fiona’s signature with striking colours, bold prints and is much loved by returning customers. Each season the brand delivers great shapes in a quality that is designed to be treasured. At fee G we want to empower and inspire a confident femininity for the wearer, feeling their very best.

Fiona Heaney

DRAPERS Womenswear brand of the Year 2022

“Judges were impressed with this brand’s “excellent stockists, great socials and celebrity connections. They also rated the “great designs”, sustainability credentials, low return rates, steady price points, customer service and “seriously pretty photography”. Drapers

Every piece in the fee G collection is ‘Created with Love’, by Fiona and her team.


Image Business Women of The Year 2018

Fiona was delighted to receive the highly coveted Creative Image Business Women of The Year award, in November 2018. A broad category of interior jewellery, fashion designers and animators Fiona was crowned overall winner.


“I am thrilled with the recognition as Image Creative Business Women of the year. The fashion industry is extremely challenging & ever changing and we (at fee G) deliver a new collection every season. The collection has evolved and grown over time and our customer base has grown with it. This award will bring us more brand recognition and I am really proud to receive it.”